Digital Marketing Ultimate Suggession

digital-marketing-level-3-nsda-assessment

🧩 UNIT 1: Practice Negotiation Skill (GU009L3V1)

📝 Multiple Choice Questions (MCQs)

Negotiation is a process of —
a) Conflict creation
b) Mutual agreement
c) Competition
d) Ignoring others
Answer: b) Mutual agreement
The first step in negotiation is —
a) Participating
b) Planning
c) Signing
d) Arguing
Answer: b) Planning
Which of the following is part of preparation for negotiation?
a) Background research
b) Random talking
c) Avoiding others
d) Ignoring facts
Answer: a) Background research
Non-verbal communication includes —
a) Body language
b) Writing reports
c) Making phone calls
d) Sending emails
Answer: a) Body language
Which technique helps to collect more information?
a) Open-ended questions
b) Yes/No questions
c) Avoiding questions
d) Guessing
Answer: a) Open-ended questions
Active listening means —
a) Interrupting others
b) Listening carefully and responding
c) Talking more
d) Arguing
Answer: b) Listening carefully and responding
Which of the following is a personal attribute in negotiation?
a) Self-esteem
b) Anger
c) Ignorance
d) Avoidance
Answer: a) Self-esteem
What is the purpose of negotiation?
a) To reach a mutual agreement
b) To win arguments
c) To create conflict
d) To waste time
Answer: a) To reach a mutual agreement
What is empathy in negotiation?
a) Understanding others’ feelings
b) Ignoring others
c) Showing anger
d) Avoiding questions
Answer: a) Understanding others’ feelings
Which is NOT a good practice in negotiation?
a) Listening
b) Interrupting
c) Questioning
d) Summarizing
Answer: b) Interrupting
Effective negotiators always —
a) Communicate clearly
b) Hide facts
c) Stay silent
d) Argue
Answer: a) Communicate clearly
Documentation of agreements helps to —
a) Remember outcomes
b) Forget discussions
c) Delay results
d) Ignore results
Answer: a) Remember outcomes
Non-verbal signals include —
a) Eye contact
b) Written words
c) Email
d) Telephone
Answer: a) Eye contact
What should be agreed upon by all parties before negotiation ends?
a) Follow-up actions
b) New arguments
c) Salary changes
d) None
Answer: a) Follow-up actions
The success of negotiation depends on —
a) Cooperation
b) Conflict
c) Anger
d) Silence
Answer: a) Cooperation
Which is an example of a questioning technique?
a) Direct question
b) Ignoring question
c) Shouting
d) Complaining
Answer: a) Direct question
What type of environment helps negotiation?
a) Friendly
b) Hostile
c) Noisy
d) Stressful
Answer: a) Friendly
The negotiation outcome should be —
a) Win-win
b) One-sided
c) Forced
d) Ignored
Answer: a) Win-win
Good negotiators should have —
a) Confidence
b) Anger
c) Laziness
d) Fear
Answer: a) Confidence
Listening skill helps in —
a) Understanding the other party
b) Ending discussion fast
c) Ignoring opinions
d) Winning argument
Answer: a) Understanding the other party
Which one is NOT part of negotiation planning?
a) Background study
b) Random guessing
c) Setting objectives
d) Understanding needs
Answer: b) Random guessing
What does “assertiveness” mean?
a) Expressing clearly and respectfully
b) Arguing angrily
c) Staying silent
d) Ignoring others
Answer: a) Expressing clearly and respectfully
Which factor influences negotiation success?
a) Communication skill
b) Laziness
c) Dishonesty
d) Avoidance
Answer: a) Communication skill
Which is a follow-up action after negotiation?
a) Implementing agreements
b) Starting new conflict
c) Ignoring agreements
d) None
Answer: a) Implementing agreements
A positive environment includes —
a) Warm greeting and comfort
b) Shouting
c) Ignoring guests
d) Late arrival
Answer: a) Warm greeting and comfort
What is conflict management?
a) Handling disagreements effectively
b) Avoiding discussion
c) Fighting back
d) Ignoring issues
Answer: a) Handling disagreements effectively
Effective negotiation avoids —
a) Bias
b) Respect
c) Communication
d) Listening
Answer: a) Bias
Documentation should be —
a) Clear and agreed
b) Hidden
c) Complicated
d) None
Answer: a) Clear and agreed
A negotiator must have —
a) Observation skills
b) Laziness
c) Impatience
d) Overconfidence
Answer: a) Observation skills
Which is NOT a part of non-verbal behavior?
a) Smile
b) Posture
c) Tone of voice
d) Written words
Answer: d) Written words
Listening is —
a) A communication skill
b) A computer skill
c) A negotiation tool only
d) A writing technique
Answer: a) A communication skill
What is the purpose of questioning?
a) To gather information
b) To argue
c) To confuse
d) To delay
Answer: a) To gather information
A negotiation plan includes —
a) Desired outcomes
b) Random thoughts
c) Irrelevant details
d) None
Answer: a) Desired outcomes
Which body language shows confidence?
a) Maintaining eye contact
b) Looking away
c) Crossed arms
d) Shaking leg
Answer: a) Maintaining eye contact
A good negotiator should —
a) Be objective
b) Be emotional
c) Be aggressive
d) Be impatient
Answer: a) Be objective
The most effective negotiation result is —
a) Mutual benefit
b) Personal win
c) Conflict
d) Delay
Answer: a) Mutual benefit
The ability to analyze issues is called —
a) Analytical skill
b) Artistic skill
c) Manual skill
d) None
Answer: a) Analytical skill
Non-verbal communication can be —
a) Gestures and tone
b) Email
c) Letters
d) Phone calls
Answer: a) Gestures and tone
The outcome of negotiation should be —
a) Documented
b) Forgotten
c) Hidden
d) Ignored
Answer: a) Documented
Who should agree on the negotiation outcome?
a) All parties
b) One side
c) Only boss
d) None
Answer: a) All parties
Which is NOT an interpersonal skill?
a) Listening
b) Respect
c) Arrogance
d) Empathy
Answer: c) Arrogance
Good negotiation depends on —
a) Proper planning
b) Conflict
c) Avoidance
d) Pressure
Answer: a) Proper planning
The first step in negotiation planning is —
a) Identifying background info
b) Ending discussion
c) Ignoring topic
d) None
Answer: a) Identifying background info
Follow-up actions should be —
a) Clearly decided
b) Ignored
c) Postponed
d) Forgotten
Answer: a) Clearly decided
Which personal quality helps negotiation?
a) Respect for others
b) Anger
c) Dishonesty
d) Laziness
Answer: a) Respect for others
Negotiation is successful when —
a) All parties are satisfied
b) One party wins only
c) Conflict remains
d) Goals are ignored
Answer: a) All parties are satisfied
Listening carefully shows —
a) Professionalism
b) Aggression
c) Avoidance
d) None
Answer: a) Professionalism
Negotiation documents should include —
a) Agreed points
b) Secrets
c) Personal opinions
d) Irrelevant data
Answer: a) Agreed points
Which skill is vital for negotiation?
a) Communication skill
b) Coding skill
c) Typing skill
d) Technical skill
Answer: a) Communication skill
A good negotiator avoids —
a) Prejudice and bias
b) Objectivity
c) Planning
d) Cooperation
Answer: a) Prejudice and bias

💬 Short Questions with Answers

What is negotiation?
→ A discussion between two or more parties to reach a mutual agreement.
What are the two main stages of negotiation?
→ Planning and participation.
What is active listening?
→ Listening carefully, maintaining attention, and responding thoughtfully.
Define empathy.
→ The ability to understand and share another person’s feelings.
Name two questioning techniques.
→ Direct and open-ended questioning.
What is a positive negotiation environment?
→ A friendly and respectful setting that promotes cooperation.
Why is planning important in negotiation?
→ It helps to prepare strategies and desired outcomes.
What is non-verbal communication?
→ Communication using body language, eye contact, and gestures.
What is a follow-up action?
→ Steps agreed upon after negotiation to ensure results.
Why is objectivity needed in negotiation?
→ To make fair and unbiased decisions.
Mention two personal qualities of a good negotiator.
→ Respect and confidence.
What is the goal of negotiation?
→ To reach a win-win outcome for all parties.
What should be documented after negotiation?
→ All agreed issues and actions.
Why is empathy important?
→ It builds trust and understanding among parties.
What does assertiveness mean?
→ Expressing views confidently and respectfully.
What are interpersonal skills?
→ Skills that help interact effectively with others.
What is meant by conflict management?
→ Resolving disagreements positively.
Why should outcomes be recorded?
→ To avoid misunderstanding later.
What are two examples of non-verbal behavior?
→ Smiling and maintaining eye contact.
What is the best negotiation result?
→ A mutual, fair, and satisfactory agreement for all.

💻 UNIT 2: Operate Office Application Software (SUICT002L2V1)

📝 Multiple Choice Questions (MCQs)

What is the first step to start working on a computer?
a) Open MS Word
b) Switch on the computer
c) Print a document
d) Connect the internet
Answer: b) Switch on the computer
Which of the following is an input device?
a) Printer
b) Mouse
c) Speaker
d) Monitor
Answer: b) Mouse
The full form of GUI is —
a) Graphical User Interface
b) General User Information
c) Global User Internet
d) Graphic Unified Integration
Answer: a) Graphical User Interface
A monitor is a —
a) Storage device
b) Processing device
c) Output device
d) Input device
Answer: c) Output device
Which of the following is system software?
a) MS Excel
b) Windows 10
c) PowerPoint
d) Google Docs
Answer: b) Windows 10
Which is used to write letters and reports?
a) Spreadsheet
b) Word processor
c) Presentation software
d) Antivirus
Answer: b) Word processor
Which of these is NOT an office application?
a) MS Word
b) MS Paint
c) MS Excel
d) MS PowerPoint
Answer: b) MS Paint
Which key combination is used to copy text?
a) Ctrl + P
b) Ctrl + C
c) Ctrl + S
d) Ctrl + X
Answer: b) Ctrl + C
The default extension of MS Word document is —
a) .xls
b) .ppt
c) .docx
d) .txt
Answer: c) .docx
A spreadsheet is mainly used for —
a) Creating slides
b) Calculations
c) Drawing
d) Writing letters
Answer: b) Calculations
In a spreadsheet, columns are labeled with —
a) Numbers
b) Letters
c) Colors
d) Symbols
Answer: b) Letters
In Excel, a cell reference like A1 represents —
a) Column A, Row 1
b) Row A, Column 1
c) Sheet A, Row 1
d) File A, Page 1
Answer: a) Column A, Row 1
Which of these is presentation software?
a) MS PowerPoint
b) MS Word
c) MS Paint
d) Excel
Answer: a) MS PowerPoint
To start PowerPoint, you click on —
a) File > New
b) Start Menu > PowerPoint
c) Tools > Open
d) View > Slide
Answer: b) Start Menu > PowerPoint
Which of these allows adding animation effects?
a) Word
b) Excel
c) PowerPoint
d) Paint
Answer: c) PowerPoint
Which function is used to add numbers in Excel?
a) =SUM()
b) =ADD()
c) =TOTAL()
d) =PLUS()
Answer: a) =SUM()
The shortcut key to save a file is —
a) Ctrl + A
b) Ctrl + P
c) Ctrl + S
d) Ctrl + D
Answer: c) Ctrl + S
In PowerPoint, slides can contain —
a) Text
b) Images
c) Videos
d) All of the above
Answer: d) All of the above
To print a document, use —
a) Ctrl + P
b) Ctrl + D
c) Ctrl + X
d) Ctrl + C
Answer: a) Ctrl + P
What is a peripheral device?
a) A core processor
b) External hardware like printer or scanner
c) Software
d) Operating system
Answer: b) External hardware like printer or scanner
The main function of an operating system is to —
a) Manage hardware and software
b) Print documents
c) Delete files
d) Create slides
Answer: a) Manage hardware and software
A document can be previewed before printing using —
a) File > Preview
b) View > Zoom
c) Home > Font
d) Insert > Picture
Answer: a) File > Preview
Which key combination cuts selected text?
a) Ctrl + X
b) Ctrl + C
c) Ctrl + Z
d) Ctrl + V
Answer: a) Ctrl + X
What is the function of a scanner?
a) Display images
b) Print documents
c) Convert hard copy to digital copy
d) Delete files
Answer: c) Convert hard copy to digital copy
Which is an example of an output device?
a) Mouse
b) Printer
c) Scanner
d) Keyboard
Answer: b) Printer
“Icons” on the desktop are —
a) Small pictures that represent files or applications
b) Text documents
c) Folders
d) None
Answer: a) Small pictures that represent files or applications
What is the function of a taskbar?
a) Displays open applications
b) Stores files
c) Connects to the internet
d) Deletes folders
Answer: a) Displays open applications
A slide show is —
a) A series of slides shown in sequence
b) A spreadsheet
c) A Word file
d) A printer setting
Answer: a) A series of slides shown in sequence
A function in Excel always starts with —
a) @
b) #
c) =
d) *
Answer: c) =
Which tab in MS Word is used for page setup?
a) Layout
b) Home
c) Insert
d) Review
Answer: a) Layout
You can change the text color from which tab in Word?
a) Home
b) Insert
c) View
d) File
Answer: a) Home
In PowerPoint, transitions are used for —
a) Moving between slides
b) Editing images
c) Changing font
d) Saving file
Answer: a) Moving between slides
The file extension of Excel is —
a) .xls or .xlsx
b) .docx
c) .pptx
d) .txt
Answer: a) .xls or .xlsx
A row in a spreadsheet is labeled with —
a) Numbers
b) Letters
c) Both
d) None
Answer: a) Numbers
What is “defragmenting a disk”?
a) Rearranging files for efficiency
b) Deleting files
c) Formatting the disk
d) Copying data
Answer: a) Rearranging files for efficiency
MS Office is an example of —
a) Application software
b) Operating system
c) Hardware
d) Programming language
Answer: a) Application software
In Excel, a group of cells is called a —
a) Range
b) Line
c) Block
d) Row
Answer: a) Range
The Undo shortcut is —
a) Ctrl + Z
b) Ctrl + C
c) Ctrl + Y
d) Ctrl + X
Answer: a) Ctrl + Z
You can insert a table in Word from which tab?
a) Insert
b) Home
c) View
d) Layout
Answer: a) Insert
A file can be renamed by —
a) Right-click > Rename
b) Delete > Type new name
c) Cut > Paste
d) Copy > Paste
Answer: a) Right-click > Rename
The print spooler —
a) Manages printing tasks
b) Deletes documents
c) Downloads software
d) Manages passwords
Answer: a) Manages printing tasks
A computer desktop is —
a) The main screen
b) A folder
c) A keyboard key
d) A printer part
Answer: a) The main screen
To close an application, click —
a) X (Close button)
b) – (Minimize)
c) □ (Maximize)
d) None
Answer: a) X (Close button)
“Spreadsheet” refers to —
a) Data in rows and columns
b) A document with text only
c) An animation
d) A video
Answer: a) Data in rows and columns
Which key is used to delete the character on the left side of the cursor?
a) Backspace
b) Delete
c) Tab
d) Shift
Answer: a) Backspace
A printer requires —
a) Ink and paper
b) Scanner
c) USB drive
d) Speaker
Answer: a) Ink and paper
The main function of “Save As” is —
a) Save a new copy of the file
b) Delete file
c) Close file
d) Copy text
Answer: a) Save a new copy of the file
MS Excel is best used for —
a) Data analysis and calculation
b) Writing essays
c) Creating presentations
d) Sending emails
Answer: a) Data analysis and calculation
PowerPoint is commonly used for —
a) Presentations
b) Calculations
c) Word processing
d) Internet browsing
Answer: a) Presentations
Which key combination pastes copied text?
a) Ctrl + V
b) Ctrl + P
c) Ctrl + C
d) Ctrl + S
Answer: a) Ctrl + V

💬 Short Questions with Answers

What is office application software?
→ Software used for office tasks such as word processing, calculations, and presentations.
Name three main office software programs.
→ MS Word, MS Excel, and MS PowerPoint.
What is a word processor?
→ A program used to create, edit, and format text documents.
Give two examples of spreadsheet software.
→ MS Excel and Google Sheets.
What is a presentation software?
→ Software used to create visual slideshows (e.g., PowerPoint).
What is a file extension of PowerPoint?
→ .ppt or .pptx
What is the function of a printer?
→ To produce hard copies of digital documents.
What is the purpose of the Save command?
→ To store current changes in a file.
Name two input devices.
→ Keyboard and mouse.
What is an output device?
→ Hardware that displays or prints results, like a monitor or printer.
What is an operating system?
→ Software that manages computer hardware and software resources.
What does GUI stand for?
→ Graphical User Interface.
What is the use of a spreadsheet?
→ To organize data and perform calculations.
What is a function in Excel?
→ A formula used to perform specific calculations automatically.
What is meant by formatting text?
→ Changing font, color, size, or alignment.
What is a peripheral device?
→ External hardware like a printer, mouse, or scanner.
Why is Print Preview useful?
→ To check how the document will look before printing.
What are slides in PowerPoint?
→ Individual pages or screens in a presentation.
What is a range in Excel?
→ A group of selected cells.
Name two examples of word processors.
→ MS Word and Google Docs.

💼 UNIT 3: Comply to Ethical Standards in ICT Workplace (SUICT004L4V1)

📝 Multiple Choice Questions (MCQs)

What is the main goal of ICT workplace ethics?
a) To make profit only
b) To ensure honesty and professionalism
c) To avoid work
d) To ignore client needs
Answer: b) To ensure honesty and professionalism
Which of the following should always be maintained in ICT work?
a) Confidentiality of information
b) Sharing client data
c) Copying software illegally
d) Ignoring deadlines
Answer: a) Confidentiality of information
What does “client requirement” mean?
a) The needs or expectations of clients
b) Employee holidays
c) Company rules
d) Personal opinions
Answer: a) The needs or expectations of clients
Delivering quality products means —
a) Meeting industry standards
b) Ignoring deadlines
c) Reducing costs only
d) Making shortcuts
Answer: a) Meeting industry standards
What is professionalism?
a) Following workplace rules and showing respect
b) Coming late to work
c) Gossiping about coworkers
d) Ignoring clients
Answer: a) Following workplace rules and showing respect
Workplace code of conduct includes —
a) Rules for behavior
b) Movie schedule
c) Personal plans
d) None
Answer: a) Rules for behavior
Why should potential conflicts of interest be reported?
a) To maintain fairness
b) To create problems
c) To hide mistakes
d) To ignore management
Answer: a) To maintain fairness
Which of these shows ethical behavior?
a) Being honest and punctual
b) Taking credit for others’ work
c) Spreading rumors
d) Using pirated software
Answer: a) Being honest and punctual
Upholding client requirements includes —
a) Listening to client needs
b) Ignoring project deadlines
c) Sharing private data
d) Refusing feedback
Answer: a) Listening to client needs
What is “confidential information”?
a) Private data that must be protected
b) News from social media
c) Public documents
d) Advertisements
Answer: a) Private data that must be protected
What is the main reason for following ethics in ICT?
a) To gain trust and respect
b) To show power
c) To avoid work
d) To reduce teamwork
Answer: a) To gain trust and respect
Unbiased information means —
a) Fair and truthful
b) False and misleading
c) Emotional
d) Unverified
Answer: a) Fair and truthful
Which law protects digital data privacy?
a) IT Act
b) Traffic Law
c) Labor Law
d) Environmental Law
Answer: a) IT Act
A professional ICT worker should be —
a) Honest and responsible
b) Dishonest and late
c) Untrained
d) Irresponsible
Answer: a) Honest and responsible
Quality control ensures —
a) Product meets standards
b) Product is cheaper
c) Client is ignored
d) Work is delayed
Answer: a) Product meets standards
Maintaining professionalism means —
a) Completing tasks properly and on time
b) Avoiding duties
c) Taking long breaks
d) Ignoring rules
Answer: a) Completing tasks properly and on time
Workplace ethics promote —
a) Teamwork and trust
b) Conflicts
c) Gossip
d) Laziness
Answer: a) Teamwork and trust
What is code of conduct?
a) Set of rules for employee behavior
b) A computer code
c) Software manual
d) Meeting schedule
Answer: a) Set of rules for employee behavior
Which of the following violates ethics?
a) Using licensed software
b) Copying someone’s code without permission
c) Delivering on time
d) Following guidelines
Answer: b) Copying someone’s code without permission
Why must ICT professionals protect client data?
a) To maintain confidentiality and trust
b) To delay work
c) To make profit
d) To share information
Answer: a) To maintain confidentiality and trust
Which behavior shows respect at the workplace?
a) Listening to seniors
b) Ignoring rules
c) Talking rudely
d) Blaming others
Answer: a) Listening to seniors
Ethical ICT practices include —
a) Honesty and integrity
b) Cheating
c) Fraud
d) Plagiarism
Answer: a) Honesty and integrity
Workplace professionalism involves —
a) Presenting skills and knowledge properly
b) Sharing passwords
c) Spreading rumors
d) Refusing teamwork
Answer: a) Presenting skills and knowledge properly
Who is responsible for maintaining ethics at the workplace?
a) Every employee
b) Only manager
c) Clients
d) None
Answer: a) Every employee
Quality processes are implemented to —
a) Ensure good output
b) Delay work
c) Increase conflict
d) Reduce teamwork
Answer: a) Ensure good output
Which of the following is an example of unethical behavior?
a) Using another person’s password
b) Reporting issues
c) Meeting deadlines
d) Following procedure
Answer: a) Using another person’s password
Ethical workers are usually —
a) Trusted and respected
b) Ignored
c) Lazy
d) Suspicious
Answer: a) Trusted and respected
Workplace ethics help to —
a) Build reputation
b) Create confusion
c) Encourage dishonesty
d) Delay work
Answer: a) Build reputation
Giving accurate cost and time estimates shows —
a) Professionalism
b) Dishonesty
c) Overconfidence
d) Irresponsibility
Answer: a) Professionalism
What should you do if you find a data breach?
a) Report immediately
b) Hide it
c) Ignore it
d) Delete records
Answer: a) Report immediately
Maintaining tidiness and timeliness shows —
a) Discipline
b) Laziness
c) Disrespect
d) Avoidance
Answer: a) Discipline
Environmental concern means —
a) Caring about workplace waste and energy use
b) Ignoring pollution
c) Using excess paper
d) None
Answer: a) Caring about workplace waste and energy use
Which is NOT part of professionalism?
a) Honesty
b) Timeliness
c) Dishonesty
d) Responsibility
Answer: c) Dishonesty
Following workplace ethics helps to —
a) Improve teamwork
b) Reduce productivity
c) Increase confusion
d) Avoid clients
Answer: a) Improve teamwork
Proprietary rights mean —
a) Ownership of product or software
b) Public property
c) Free access
d) Shared data
Answer: a) Ownership of product or software
What is one example of unethical ICT practice?
a) Piracy
b) Data protection
c) Quality work
d) Punctuality
Answer: a) Piracy
Which of the following is a moral value in the workplace?
a) Honesty
b) Laziness
c) Disrespect
d) Anger
Answer: a) Honesty
National laws for ICT ethics protect —
a) Data and intellectual property
b) Shopping rules
c) Sports events
d) Entertainment
Answer: a) Data and intellectual property
Which statement is TRUE about code of conduct?
a) It defines proper workplace behavior
b) It is optional
c) It encourages gossip
d) It is personal
Answer: a) It defines proper workplace behavior
Confidentiality is broken when —
a) Sharing client data without permission
b) Using passwords safely
c) Encrypting data
d) Protecting systems
Answer: a) Sharing client data without permission
A good ICT professional must be —
a) Reliable and responsible
b) Careless
c) Irregular
d) Selfish
Answer: a) Reliable and responsible
Which is an ethical method of handling client data?
a) Secure storage and limited access
b) Public posting
c) Emailing to strangers
d) Copying to USB
Answer: a) Secure storage and limited access
Ethical workplace culture promotes —
a) Respect and equality
b) Discrimination
c) Conflicts
d) Gossip
Answer: a) Respect and equality
What is the importance of ethical behavior?
a) Builds trust and good reputation
b) Reduces teamwork
c) Creates problems
d) Encourages corruption
Answer: a) Builds trust and good reputation
Which one shows non-compliance with ethics?
a) Using fake certificates
b) Maintaining confidentiality
c) Following workplace policy
d) Respecting deadlines
Answer: a) Using fake certificates
A professional report should be —
a) Clear and factual
b) Confusing and biased
c) Emotional
d) Irrelevant
Answer: a) Clear and factual
Who sets ethical standards in the ICT workplace?
a) The organization and law
b) Random employees
c) Clients only
d) Social media
Answer: a) The organization and law
Which of the following is NOT ethical?
a) Stealing data
b) Protecting client data
c) Following code of conduct
d) Reporting issues
Answer: a) Stealing data
ICT ethics require professionals to —
a) Deliver quality services
b) Avoid responsibility
c) Hide errors
d) Ignore clients
Answer: a) Deliver quality services
A workplace with strong ethics has —
a) Trust, teamwork, and accountability
b) Corruption
c) Confusion
d) Dishonesty
Answer: a) Trust, teamwork, and accountability

💬 Short Questions with Answers

What are ICT workplace ethics?
→ The rules and moral principles guiding professional behavior in ICT jobs.
Why is confidentiality important?
→ To protect private client and company information.
What is professionalism?
→ Performing duties responsibly, on time, and with respect for others.
What is code of conduct?
→ A set of rules defining acceptable behavior in the workplace.
What are proprietary rights?
→ Legal ownership of products, software, or information.
Why must ICT workers follow laws and regulations?
→ To maintain integrity and avoid legal issues.
Name two unethical behaviors in ICT.
→ Software piracy and data theft.
What is quality assurance?
→ Ensuring products and services meet industry standards.
What should you do when there’s a conflict of interest?
→ Report it to the supervisor or authority.
Why is honesty important in ICT?
→ It builds trust with clients and coworkers.
What does unbiased information mean?
→ Presenting facts without personal opinion or bias.
What is data privacy?
→ Protecting personal and confidential data from misuse.
List two qualities of a professional ICT worker.
→ Punctuality and reliability.
What are ethical responsibilities toward clients?
→ Delivering quality work and protecting confidential information.
Why is teamwork part of workplace ethics?
→ It improves cooperation and results.
What are environmental concerns in ICT?
→ Reducing e-waste and saving energy.
Why is tidiness important?
→ It shows discipline and organization.
What is the purpose of workplace ethics?
→ To promote fairness, respect, and accountability.
Name two methods of assessing ethical behavior.
→ Written tests and oral questioning.
What are the four key elements of this unit?
→ Uphold client requirements, deliver quality services, maintain professionalism, and follow code of conduct.

📘 UNIT 4: Interpret Concepts of Digital Marketing (OUSMM001L3V1)

-------------------------------------------------------------------------------

📝 Multiple Choice Questions (MCQs)

What is the full form of “SEO”?
a) Search Engine Optimization
b) Social Engagement Online
c) Secure Email Option
d) Site Entry Operation
Answer: a) Search Engine Optimization
Digital marketing mainly uses —
a) Internet and digital tools
b) Physical banners only
c) Newspaper only
d) Door-to-door sales
Answer: a) Internet and digital tools
The main goal of digital marketing is —
a) To reach target customers online
b) To avoid customers
c) To reduce communication
d) To ignore competition
Answer: a) To reach target customers online
Which of the following is a type of digital marketing?
a) SEO
b) SEM
c) SMM
d) All of the above
Answer: d) All of the above
SEM stands for —
a) Search Engine Marketing
b) Social Email Management
c) Site Entry Module
d) Secure Engine Mode
Answer: a) Search Engine Marketing
Which platform is used for email marketing?
a) Mailchimp
b) Canva
c) Photoshop
d) VLC
Answer: a) Mailchimp
Which of the following is an analytics tool?
a) Google Analytics
b) MS Excel
c) WhatsApp
d) Notepad
Answer: a) Google Analytics
Lead generation means —
a) Attracting potential customers
b) Posting random ads
c) Reducing website traffic
d) Selling old products
Answer: a) Attracting potential customers
What is “lead nurturing”?
a) Building relationships with potential customers
b) Deleting leads
c) Ignoring leads
d) Posting unrelated content
Answer: a) Building relationships with potential customers
Digital marketing differs from traditional marketing because —
a) It uses online channels
b) It needs more paper
c) It ignores customers
d) It cannot be tracked
Answer: a) It uses online channels
The main advantage of digital marketing is —
a) Measurable results
b) High printing cost
c) Delayed feedback
d) None
Answer: a) Measurable results
Which of the following is a career option in digital marketing?
a) SEO Analyst
b) Content Writer
c) Social Media Manager
d) All of the above
Answer: d) All of the above
Affiliate marketing means —
a) Earning commission by promoting others’ products
b) Selling personal items
c) Offline marketing
d) Printing flyers
Answer: a) Earning commission by promoting others’ products
A good digital marketer must have —
a) Creativity and analytical skills
b) Dishonesty
c) Laziness
d) Silence
Answer: a) Creativity and analytical skills
The process of analyzing campaign success is called —
a) Measurement and analysis
b) Keyword stuffing
c) Offline sales
d) None
Answer: a) Measurement and analysis
PPC stands for —
a) Pay Per Click
b) Paid Promotion Content
c) Private Page Campaign
d) Public Post Creation
Answer: a) Pay Per Click
Which tool is used for keyword research?
a) Google Keyword Planner
b) Facebook
c) Canva
d) WhatsApp
Answer: a) Google Keyword Planner
What is the key performance indicator (KPI)?
a) A measurable value to evaluate success
b) A website address
c) A social post
d) A payment link
Answer: a) A measurable value to evaluate success
What is the main purpose of SEO?
a) Improve website ranking in search engines
b) Make graphics
c) Design posters
d) Manage payroll
Answer: a) Improve website ranking in search engines
Content marketing focuses on —
a) Creating valuable content to attract users
b) Copying content
c) Ignoring users
d) Sending spam
Answer: a) Creating valuable content to attract users
Social media marketing (SMM) uses platforms like —
a) Facebook, Instagram, LinkedIn
b) File Explorer
c) MS Paint
d) None
Answer: a) Facebook, Instagram, LinkedIn
What does “traffic” mean in digital marketing?
a) Number of visitors to a website
b) Cars on the road
c) Emails sent
d) Software updates
Answer: a) Number of visitors to a website
Which of the following is NOT a digital marketing tool?
a) Google Ads
b) Facebook Ads Manager
c) Adobe Premiere
d) SEMrush
Answer: c) Adobe Premiere
Conversion rate measures —
a) Visitors who take desired actions
b) Number of comments
c) Amount of content posted
d) Speed of the internet
Answer: a) Visitors who take desired actions
A “target audience” refers to —
a) The group of people a campaign is aimed at
b) All internet users
c) Employees
d) Random visitors
Answer: a) The group of people a campaign is aimed at
Which software helps in marketing automation?
a) Marketo
b) Paint
c) Notepad
d) VLC
Answer: a) Marketo
Which of the following is an ethical practice in digital marketing?
a) Using original content
b) Copying competitors’ ads
c) Buying fake reviews
d) Sending spam emails
Answer: a) Using original content
A blog is a —
a) Regularly updated website or article section
b) Printed magazine
c) Chat software
d) Game
Answer: a) Regularly updated website or article section
Analytics in digital marketing is used to —
a) Measure campaign performance
b) Play games
c) Edit photos
d) Make calls
Answer: a) Measure campaign performance
SEM combines —
a) Paid ads and SEO techniques
b) TV and Radio
c) Posters and banners
d) None
Answer: a) Paid ads and SEO techniques
Which platform is commonly used for display advertising?
a) Google Display Network
b) Excel
c) WhatsApp
d) Photoshop
Answer: a) Google Display Network
One advantage of digital marketing is —
a) Global reach
b) Limited area only
c) No feedback
d) High printing cost
Answer: a) Global reach
What is the role of analytics tools like SEMrush?
a) Track keywords and performance
b) Edit videos
c) Compress files
d) None
Answer: a) Track keywords and performance
Which one is a type of email marketing tool?
a) Mailchimp
b) Notepad
c) Paint
d) Excel
Answer: a) Mailchimp
“Bounce rate” refers to —
a) Visitors leaving the site without interaction
b) Number of ads clicked
c) Number of purchases
d) Followers on social media
Answer: a) Visitors leaving the site without interaction
What is the purpose of A/B testing?
a) Compare two versions of content for performance
b) Change website color
c) Delete data
d) Rename files
Answer: a) Compare two versions of content for performance
Which tool helps track website visitors?
a) Google Analytics
b) MS Paint
c) VLC
d) WinRAR
Answer: a) Google Analytics
Ethics in digital marketing means —
a) Honest and fair online practices
b) Buying fake traffic
c) Posting false information
d) Copying designs
Answer: a) Honest and fair online practices
KPI stands for —
a) Key Performance Indicator
b) Known Product Idea
c) Key Page Index
d) Knowledge Practice Input
Answer: a) Key Performance Indicator
Which of these is NOT part of digital marketing strategy?
a) Keyword analysis
b) Ignoring target audience
c) Setting goals
d) Tracking results
Answer: b) Ignoring target audience
What is the first step in creating a digital marketing campaign?
a) Identifying goals and audience
b) Posting ads randomly
c) Ignoring research
d) Skipping analytics
Answer: a) Identifying goals and audience
What is CTR?
a) Click-Through Rate
b) Customer Time Report
c) Central Target Ratio
d) Content Tracking Record
Answer: a) Click-Through Rate
The main benefit of lead nurturing is —
a) Long-term customer relationships
b) Losing leads
c) Delaying responses
d) Ignoring clients
Answer: a) Long-term customer relationships
The main element of digital marketing control is —
a) Measurement and evaluation
b) Ignoring results
c) Posting without plan
d) Deleting data
Answer: a) Measurement and evaluation
Which one is NOT a digital marketing platform?
a) Facebook Ads
b) Google Ads
c) Newspaper Ads
d) Instagram Ads
Answer: c) Newspaper Ads
A “call to action (CTA)” encourages users to —
a) Take a specific action (buy, subscribe, etc.)
b) Leave the page
c) Ignore ads
d) Stop browsing
Answer: a) Take a specific action (buy, subscribe, etc.)
Which metric shows website visibility in search engines?
a) Ranking
b) Page size
c) Color
d) Design
Answer: a) Ranking
What is an example of digital content?
a) Blog post or video
b) Physical flyer
c) Billboard
d) Poster
Answer: a) Blog post or video
The process of controlling and analyzing digital performance is known as —
a) Digital Marketing Analytics
b) Graphic Design
c) Office Work
d) Copywriting
Answer: a) Digital Marketing Analytics
A successful digital marketing campaign should be —
a) Targeted, measurable, and ethical
b) Random and unethical
c) Confusing
d) Unplanned
Answer: a) Targeted, measurable, and ethical

💬 Short Questions with Answers

What is digital marketing?
→ Promotion of products or services using digital channels like websites, social media, and email.
Name three types of digital marketing.
→ SEO, SEM, and SMM.
What is SEO?
→ Search Engine Optimization — improving website ranking on search engines.
What is SEM?
→ Search Engine Marketing — promoting websites using paid advertising.
What does SMM stand for?
→ Social Media Marketing.
Define lead generation.
→ The process of attracting potential customers for products or services.
What is lead nurturing?
→ Building relationships with leads to convert them into customers.
What is content marketing?
→ Creating valuable content to attract and engage an audience.
What is a KPI?
→ Key Performance Indicator — a measure to evaluate campaign success.
Name two digital marketing tools.
→ Google Analytics and SEMrush.
What is a target audience?
→ A specific group of people a marketing campaign is designed for.
What is the purpose of email marketing?
→ To communicate and promote offers directly to customers via email.
What are the advantages of digital marketing?
→ Global reach, cost-effectiveness, and measurable results.
What is a conversion rate?
→ The percentage of visitors who complete a desired action on a website.
Why is analytics important?
→ It helps track and improve campaign performance.
What is ethical digital marketing?
→ Using honest and responsible online practices.
What is affiliate marketing?
→ Promoting others’ products and earning a commission on sales.
What does “traffic” mean in digital marketing?
→ The number of visitors to a website.
What are digital marketing strategies used for?
→ Planning, executing, and evaluating marketing goals.
What are career options in digital marketing?
→ SEO analyst, social media manager, content creator, digital strategist.

📱 UNIT 5: Apply Social Media Marketing (OUSMM002L3V1)

📝 Multiple Choice Questions (MCQs)

What does SMM stand for?
a) Social Media Marketing
b) Search Market Management
c) Site Media Management
d) Social Mail Module
Answer: a) Social Media Marketing
Which of the following is a social media platform?
a) Facebook
b) Excel
c) Word
d) PowerPoint
Answer: a) Facebook
What is the main goal of social media marketing?
a) To promote brands and engage audiences online
b) To design websites
c) To edit videos only
d) To block users
Answer: a) To promote brands and engage audiences online
Which platform is best for professional networking?
a) LinkedIn
b) TikTok
c) Snapchat
d) Pinterest
Answer: a) LinkedIn
What is a “post” on social media?
a) A message shared publicly on a platform
b) An email
c) A printed paper
d) A file in Word
Answer: a) A message shared publicly on a platform
The main advantage of social media marketing is —
a) Global reach and engagement
b) High printing cost
c) No feedback
d) Time delay
Answer: a) Global reach and engagement
Which of the following is used for photo sharing?
a) Instagram
b) Excel
c) Word
d) Zoom
Answer: a) Instagram
Hashtags (#) are used for —
a) Categorizing and finding posts easily
b) Deleting posts
c) Hiding content
d) Blocking followers
Answer: a) Categorizing and finding posts easily
The term “followers” refers to —
a) People who subscribe to your profile or page
b) Competitors
c) Advertisers
d) Employees
Answer: a) People who subscribe to your profile or page
Which of these is a paid marketing feature?
a) Facebook Ads
b) Excel Sheet
c) Google Docs
d) Paint
Answer: a) Facebook Ads
The main purpose of social media analytics is —
a) To measure performance and engagement
b) To increase printing
c) To send messages offline
d) To delete content
Answer: a) To measure performance and engagement
A “like” on social media indicates —
a) Interest or appreciation for a post
b) Negative feedback
c) Complaint
d) Report
Answer: a) Interest or appreciation for a post
Which of these helps schedule posts automatically?
a) Buffer
b) Paint
c) Excel
d) VLC
Answer: a) Buffer
What is content calendar used for?
a) Planning social media posts ahead of time
b) Storing images
c) Recording attendance
d) Sending emails
Answer: a) Planning social media posts ahead of time
Engagement rate measures —
a) How users interact with your content
b) How many employees you have
c) Website loading speed
d) None
Answer: a) How users interact with your content
Which of the following is NOT a social media site?
a) Twitter (X)
b) YouTube
c) Google Drive
d) Instagram
Answer: c) Google Drive
Influencer marketing means —
a) Promoting products through popular social media personalities
b) Paying for TV ads
c) Selling in stores
d) Cold calling
Answer: a) Promoting products through popular social media personalities
Which platform is best for video marketing?
a) YouTube
b) PowerPoint
c) MS Word
d) Notepad
Answer: a) YouTube
A “story” on social media is —
a) A temporary post that disappears after 24 hours
b) A long blog post
c) A document
d) A file
Answer: a) A temporary post that disappears after 24 hours
The symbol “@” is used to —
a) Tag or mention another user
b) Delete a comment
c) Save a file
d) Close the page
Answer: a) Tag or mention another user
Which platform uses “tweets”?
a) Twitter (X)
b) Facebook
c) Instagram
d) YouTube
Answer: a) Twitter (X)
What is “reach” in social media?
a) Number of unique users who see your content
b) Number of likes
c) Total comments
d) Followers only
Answer: a) Number of unique users who see your content
Which social media tool helps design posts easily?
a) Canva
b) Excel
c) PowerPoint
d) Zoom
Answer: a) Canva
What is the function of social media strategy?
a) To plan goals and actions for marketing success
b) To change passwords
c) To post without reason
d) None
Answer: a) To plan goals and actions for marketing success
Paid advertising on social media is also known as —
a) Sponsored ads
b) Free sharing
c) Manual posting
d) Organic content
Answer: a) Sponsored ads
What is “organic reach”?
a) Views gained without paid promotion
b) Paid advertisement
c) Spam messages
d) Deleted content
Answer: a) Views gained without paid promotion
Which of the following is a content type for social media?
a) Images, videos, and text posts
b) Books
c) Newsletters
d) Reports only
Answer: a) Images, videos, and text posts
The “insights” section in social media helps —
a) Analyze performance metrics
b) Design posters
c) Play videos
d) Share contacts
Answer: a) Analyze performance metrics
A viral post is —
a) Widely shared and seen by many users
b) Deleted content
c) Hidden post
d) Private message
Answer: a) Widely shared and seen by many users
What is “social media engagement”?
a) Interaction like likes, shares, and comments
b) Number of files saved
c) Money earned
d) Number of ads posted
Answer: a) Interaction like likes, shares, and comments
Which app is mainly used for short video marketing?
a) TikTok
b) Word
c) Zoom
d) Excel
Answer: a) TikTok
What does “social listening” mean?
a) Monitoring mentions and feedback about a brand
b) Reading messages
c) Posting daily
d) Deleting comments
Answer: a) Monitoring mentions and feedback about a brand
KPI in social media stands for —
a) Key Performance Indicator
b) Known Profile Info
c) Keyword Posting Index
d) Knowledge Profile Input
Answer: a) Key Performance Indicator
The “bio” section on social media —
a) Describes profile information briefly
b) Contains documents
c) Stores emails
d) None
Answer: a) Describes profile information briefly
What is the best posting time determined by?
a) Audience activity and insights
b) Random timing
c) Night hours only
d) Competitors
Answer: a) Audience activity and insights
Which of the following is a social media management tool?
a) Hootsuite
b) Paint
c) VLC
d) Chrome
Answer: a) Hootsuite
What is the role of hashtags in marketing?
a) Increase visibility and engagement
b) Hide posts
c) Reduce reach
d) Block users
Answer: a) Increase visibility and engagement
What is a “social media campaign”?
a) A planned series of posts to achieve specific goals
b) A single post
c) A website
d) A report
Answer: a) A planned series of posts to achieve specific goals
Social media ads can be targeted by —
a) Age, location, interests
b) Random users
c) Office employees only
d) None
Answer: a) Age, location, interests
What is “boosting a post”?
a) Paying to increase its reach
b) Deleting the post
c) Editing the caption
d) Changing hashtags
Answer: a) Paying to increase its reach
Which platform is best for B2B marketing?
a) LinkedIn
b) TikTok
c) Snapchat
d) Pinterest
Answer: a) LinkedIn
“Engagement rate” helps measure —
a) How well your content connects with your audience
b) Website speed
c) Server response
d) Ad cost
Answer: a) How well your content connects with your audience
Social media ethics require —
a) Respectful and honest communication
b) Fake reviews
c) False advertising
d) Data leaks
Answer: a) Respectful and honest communication
A brand page should have —
a) Profile photo, cover, and contact info
b) Random names
c) Hidden identity
d) None
Answer: a) Profile photo, cover, and contact info
Which type of content performs best on social media?
a) Engaging and visual content
b) Long reports
c) Text-only documents
d) Hidden posts
Answer: a) Engaging and visual content
What is the first step in creating a campaign?
a) Set clear goals and audience
b) Post randomly
c) Copy competitors
d) Skip planning
Answer: a) Set clear goals and audience
What does “conversion” mean in SMM?
a) Turning viewers into customers
b) Increasing followers
c) Buying ads
d) Creating videos
Answer: a) Turning viewers into customers
What is “social media ROI”?
a) Return on Investment from social media campaigns
b) Rate of Interaction
c) Random online ideas
d) Reach of Internet
Answer: a) Return on Investment from social media campaigns
Which of the following actions increases followers organically?
a) Posting consistent and valuable content
b) Buying followers
c) Spamming
d) Copying posts
Answer: a) Posting consistent and valuable content
Why is SMM important for business?
a) It builds brand awareness and increases sales
b) It wastes time
c) It hides information
d) It reduces visibility
Answer: a) It builds brand awareness and increases sales

💬 Short Questions with Answers

What is social media marketing (SMM)?
→ Promoting products or services through social media platforms.
Name three popular social media platforms.
→ Facebook, Instagram, and LinkedIn.
What is engagement?
→ Interaction through likes, shares, and comments.
What is organic reach?
→ Views gained without paid advertising.
What are hashtags used for?
→ To categorize and improve content visibility.
What is influencer marketing?
→ Promotion using popular personalities on social platforms.
Define “social media campaign.”
→ A planned series of posts to meet marketing objectives.
What is the use of Buffer or Hootsuite?
→ Scheduling and managing posts automatically.
What is social media analytics?
→ Measuring and analyzing engagement, reach, and performance.
What is the purpose of a content calendar?
→ To plan and organize posts in advance.
What is “reach”?
→ Number of unique users who view your content.
What is paid promotion?
→ Using money to advertise or boost posts for more visibility.
Why is consistency important in SMM?
→ It helps build trust and audience engagement.
What is a CTA (Call to Action)?
→ A phrase that encourages users to take an action like “Buy Now.”
What are social media insights?
→ Data showing post performance and audience behavior.
Define engagement rate.
→ Percentage of users interacting with your content.
What is the role of visuals in SMM?
→ They attract attention and improve message clarity.
What is social listening?
→ Monitoring online mentions of your brand.
Why is ethical behavior important in SMM?
→ It builds credibility and audience trust.
Name one tool used for post design.
→ Canva.
🔍 UNIT 6: Interpret Search Engine Marketing (OUSMM003L3V1)

📝 Multiple Choice Questions (MCQs)

SEM stands for —
a) Search Engine Marketing
b) Social Engagement Management
c) Site Email Marketing
d) System Evaluation Method
Answer: a) Search Engine Marketing
The main purpose of SEM is —
a) To increase website visibility through paid ads
b) To design logos
c) To manage social media only
d) To create graphics
Answer: a) To increase website visibility through paid ads
Which platform is most commonly used for SEM?
a) Google Ads
b) Canva
c) Excel
d) Photoshop
Answer: a) Google Ads
What is PPC in SEM?
a) Pay Per Click
b) Post Per Comment
c) Price Per Client
d) Page Per Code
Answer: a) Pay Per Click
In SEM, advertisers pay when —
a) Users click their ads
b) Users see their ads
c) Ads are printed
d) Ads are deleted
Answer: a) Users click their ads
Which of the following is a type of SEM campaign?
a) Search ads
b) Display ads
c) Shopping ads
d) All of the above
Answer: d) All of the above
CTR stands for —
a) Click-Through Rate
b) Client Tracking Report
c) Campaign Traffic Ratio
d) Cost to Revenue
Answer: a) Click-Through Rate
What does a keyword represent in SEM?
a) A word or phrase users type into a search engine
b) A file name
c) A logo
d) A contact name
Answer: a) A word or phrase users type into a search engine
CPC stands for —
a) Cost Per Click
b) Clicks Per Campaign
c) Cost Per Comment
d) Conversion Per Client
Answer: a) Cost Per Click
A well-optimized ad campaign leads to —
a) Higher conversions and ROI
b) More website errors
c) Lower visibility
d) Fewer visitors
Answer: a) Higher conversions and ROI
The main advantage of SEM over traditional marketing is —
a) Immediate and measurable results
b) Higher cost
c) No reports
d) Long delay
Answer: a) Immediate and measurable results
What is the purpose of ad extensions in Google Ads?
a) Add extra information like phone number or links
b) Delete ads
c) Hide content
d) Reduce cost
Answer: a) Add extra information like phone number or links
What is a “landing page”?
a) The page users reach after clicking an ad
b) Homepage only
c) A product catalog
d) Social media post
Answer: a) The page users reach after clicking an ad
Quality Score in Google Ads is based on —
a) Relevance, CTR, and landing page quality
b) Image design only
c) Budget
d) File size
Answer: a) Relevance, CTR, and landing page quality
What does “impression” mean in SEM?
a) Number of times an ad is shown
b) Number of clicks
c) Number of purchases
d) Comments on ad
Answer: a) Number of times an ad is shown
Which is NOT a benefit of SEM?
a) Instant traffic
b) Measurable performance
c) Guaranteed free ads
d) Targeted audience
Answer: c) Guaranteed free ads
What is conversion in SEM?
a) User action like purchase, signup, or download
b) Clicking without buying
c) Viewing an ad only
d) Watching videos
Answer: a) User action like purchase, signup, or download
ROI in marketing stands for —
a) Return on Investment
b) Rate of Interaction
c) Reach of Internet
d) Real Online Idea
Answer: a) Return on Investment
What is the function of a bid in PPC?
a) The amount an advertiser is willing to pay per click
b) The website cost
c) File upload
d) Keyword design
Answer: a) The amount an advertiser is willing to pay per click
Which factor affects ad ranking the most?
a) Quality Score and bid amount
b) Number of images
c) Font style
d) Color scheme
Answer: a) Quality Score and bid amount
SEM helps businesses by —
a) Increasing brand visibility in search results
b) Reducing sales
c) Limiting audience
d) Ignoring competitors
Answer: a) Increasing brand visibility in search results
The Google Ads network consists of —
a) Search and Display networks
b) Only websites
c) Only emails
d) Only apps
Answer: a) Search and Display networks
Which ad type appears on YouTube?
a) Video ads
b) Shopping ads
c) Text ads
d) App ads only
Answer: a) Video ads
In SEM, the daily budget means —
a) Maximum amount you spend in one day
b) Weekly cost
c) Fixed monthly fee
d) Ad duration
Answer: a) Maximum amount you spend in one day
What does CPA stand for?
a) Cost Per Acquisition
b) Click Per Analysis
c) Campaign Per Account
d) Cost Per Area
Answer: a) Cost Per Acquisition
The search ad’s main element is —
a) Headline and description text
b) Image only
c) Video file
d) Animation
Answer: a) Headline and description text
Which of the following helps measure SEM performance?
a) Google Analytics
b) Paint
c) VLC
d) Excel only
Answer: a) Google Analytics
Ad scheduling means —
a) Showing ads at specific times or days
b) Random ad display
c) Offline posting
d) Constant showing
Answer: a) Showing ads at specific times or days
What does “negative keyword” mean?
a) Keyword that prevents an ad from showing for irrelevant searches
b) Keyword that increases clicks
c) Keyword that boosts ranking
d) Keyword that increases cost
Answer: a) Keyword that prevents an ad from showing for irrelevant searches
The main metric to track paid campaign success is —
a) Conversion rate
b) Font size
c) Image color
d) File name
Answer: a) Conversion rate
What is remarketing?
a) Showing ads to users who already visited your site
b) Selling products offline
c) Posting on social media
d) Sending bulk emails
Answer: a) Showing ads to users who already visited your site
In SEM, ad relevance helps —
a) Improve Quality Score
b) Increase ad cost
c) Reduce CTR
d) Lower ranking
Answer: a) Improve Quality Score
Display ads are usually —
a) Image or banner ads shown on websites
b) Text-only posts
c) Blog articles
d) Word documents
Answer: a) Image or banner ads shown on websites
Which of the following increases ad click-through rate?
a) Attractive ad copy and clear CTA
b) Long paragraphs
c) Irrelevant content
d) Poor images
Answer: a) Attractive ad copy and clear CTA
Keyword research helps —
a) Identify what users are searching for
b) Design graphics
c) Edit videos
d) None
Answer: a) Identify what users are searching for
The “Ad Rank” formula is based on —
a) Bid amount × Quality Score
b) Font size × Image color
c) Cost × Traffic
d) None
Answer: a) Bid amount × Quality Score
What is the purpose of conversion tracking?
a) Measure the success of ad goals
b) Count all clicks
c) Record comments
d) Track likes
Answer: a) Measure the success of ad goals
The “Display Network” includes —
a) Websites, videos, and apps showing ads
b) Printed ads
c) Books
d) None
Answer: a) Websites, videos, and apps showing ads
The benefit of using Google Ads is —
a) Real-time results and targeting
b) Slow updates
c) High delay
d) No analytics
Answer: a) Real-time results and targeting
“Ad Extensions” improve —
a) Visibility and click-through rate
b) Design quality
c) Printing
d) File saving
Answer: a) Visibility and click-through rate
The term “bidding strategy” refers to —
a) How much you choose to pay per click
b) Social media engagement
c) SEO keywords
d) Posting schedule
Answer: a) How much you choose to pay per click
Which metric shows how many people saw your ad?
a) Impressions
b) Conversions
c) Clicks
d) ROI
Answer: a) Impressions
What helps reduce ad costs in SEM?
a) High Quality Score
b) Poor targeting
c) Irrelevant keywords
d) Low CTR
Answer: a) High Quality Score
“Call to Action” (CTA) in SEM ads means —
a) Encouraging users to perform an action like “Buy Now”
b) Ending the campaign
c) Logging out
d) Pausing the ad
Answer: a) Encouraging users to perform an action like “Buy Now”
What is Google Keyword Planner used for?
a) Finding keywords for campaigns
b) Editing websites
c) Writing blogs
d) Downloading software
Answer: a) Finding keywords for campaigns
SEM and SEO are different because —
a) SEM uses paid ads; SEO is organic
b) SEM is free; SEO is paid
c) Both are the same
d) SEM is for blogs only
Answer: a) SEM uses paid ads; SEO is organic
Which metric measures ad engagement quality?
a) Click-Through Rate (CTR)
b) Image size
c) Font color
d) URL length
Answer: a) Click-Through Rate (CTR)
Why is SEM important for businesses?
a) It provides instant visibility and results
b) It delays growth
c) It blocks users
d) It removes websites
Answer: a) It provides instant visibility and results
What does “Google Ads Auction” decide?
a) Which ads appear and in what order
b) Image quality
c) Website design
d) Layout size
Answer: a) Which ads appear and in what order
The best SEM strategy includes —
a) Keyword research, ad optimization, and tracking
b) Copying others’ ads
c) Ignoring analytics
d) Random bidding
Answer: a) Keyword research, ad optimization, and tracking

💬 Short Questions with Answers

What is Search Engine Marketing (SEM)?
→ Paid digital marketing technique to promote websites in search engines.
What is PPC?
→ Pay Per Click — advertisers pay each time a user clicks their ad.
What are the two main types of SEM networks?
→ Search Network and Display Network.
Define Quality Score.
→ A score Google assigns based on ad relevance, CTR, and landing page quality.
What is a keyword?
→ A search term used by users to find content online.
What is ad rank?
→ A ranking system that decides ad position based on bid and quality score.
What is CTR?
→ Click-Through Rate — the ratio of clicks to ad impressions.
What is CPC?
→ Cost Per Click — the amount paid for each ad click.
What is conversion tracking?
→ Monitoring actions users take after clicking your ad.
What is the purpose of a landing page?
→ To convert visitors into customers.
What is ad scheduling?
→ Setting specific times for ads to appear.
What are ad extensions?
→ Additional info like phone numbers or site links to enhance ads.
What is remarketing?
→ Showing ads to users who previously visited your site.
What is ROI?
→ Return on Investment — measures profit from advertising spend.
Why is keyword research important?
→ It helps target the right audience effectively.
What is impression in SEM?
→ The number of times your ad is displayed.
What is a negative keyword?
→ A keyword that prevents your ad from showing for irrelevant searches.
What is conversion rate?
→ Percentage of users completing a desired action after clicking an ad.
What is the role of analytics in SEM?
→ Tracking ad performance and improving results.
Name two tools used for SEM.
→ Google Ads and Google Keyword Planner.

🌐 UNIT 7: Practice Basic Search Engine Optimization (SEO) (OUSMM004L3V1)

📝 Multiple Choice Questions (MCQs)

What does SEO stand for?
a) Search Engine Optimization
b) Social Engagement Option
c) Secure Email Operation
d) Site Evaluation Online
Answer: a) Search Engine Optimization
The main goal of SEO is —
a) To improve website ranking on search engines
b) To design logos
c) To delete data
d) To send emails
Answer: a) To improve website ranking on search engines
Which search engine is most popular globally?
a) Google
b) Yahoo
c) Bing
d) DuckDuckGo
Answer: a) Google
SEO is mainly divided into —
a) On-page and Off-page SEO
b) Internal and External Marketing
c) Online and Offline Ads
d) Paid and Unpaid Marketing
Answer: a) On-page and Off-page SEO
On-page SEO focuses on —
a) Website content and structure
b) Backlinks
c) Social media posts
d) Paid ads
Answer: a) Website content and structure
Off-page SEO focuses on —
a) Building backlinks and external signals
b) Editing text
c) Formatting images
d) Writing code
Answer: a) Building backlinks and external signals
A backlink is —
a) A link from another website pointing to yours
b) An internal link
c) A deleted page
d) A keyword tag
Answer: a) A link from another website pointing to yours
What is a keyword?
a) A word or phrase people search for online
b) A password
c) A headline
d) A comment
Answer: a) A word or phrase people search for online
What is meta description?
a) A short summary shown under a page title in search results
b) A blog heading
c) An image tag
d) A URL
Answer: a) A short summary shown under a page title in search results
Which tag defines the title of a web page?
a) <title>
b) <meta>
c) <h1>
d) <p>
Answer: a) <title>
Keyword density refers to —
a) Number of times a keyword appears in content
b) Website size
c) Domain length
d) Traffic speed
Answer: a) Number of times a keyword appears in content
Which of the following tools is used for keyword research?
a) Google Keyword Planner
b) MS Paint
c) VLC
d) Excel
Answer: a) Google Keyword Planner
Title tags help —
a) Improve click-through rate and ranking
b) Load images
c) Design graphics
d) Play videos
Answer: a) Improve click-through rate and ranking
What is “alt text” used for?
a) Describing images for search engines
b) Adding captions
c) Linking pages
d) Styling fonts
Answer: a) Describing images for search engines
What is an XML sitemap?
a) A file that lists all pages of a website for search engines
b) A site logo
c) A password file
d) A media folder
Answer: a) A file that lists all pages of a website for search engines
Robots.txt is used to —
a) Tell search engines which pages to crawl or not crawl
b) Display ads
c) Post blogs
d) Track conversions
Answer: a) Tell search engines which pages to crawl or not crawl
What is “anchor text”?
a) The clickable text in a hyperlink
b) A file name
c) An image tag
d) A URL
Answer: a) The clickable text in a hyperlink
Which of the following is a ranking factor?
a) Mobile-friendliness
b) Font color
c) Website theme
d) Animation
Answer: a) Mobile-friendliness
What is “domain authority”?
a) A score predicting how well a site ranks
b) Page length
c) Number of ads
d) Blog title
Answer: a) A score predicting how well a site ranks
Google Analytics is used for —
a) Tracking website traffic and user behavior
b) Writing blogs
c) Editing photos
d) Watching videos
Answer: a) Tracking website traffic and user behavior
SEO is different from SEM because —
a) SEO is organic, SEM is paid
b) SEO is paid
c) Both are paid
d) Both are social media strategies
Answer: a) SEO is organic, SEM is paid
What is the full form of SERP?
a) Search Engine Results Page
b) Search Engine Reporting Process
c) System Error Report Page
d) Social Engagement Ranking Page
Answer: a) Search Engine Results Page
A good URL should be —
a) Short, clear, and keyword-rich
b) Long and confusing
c) Random letters
d) Hidden
Answer: a) Short, clear, and keyword-rich
The “H1 tag” represents —
a) The main heading of a webpage
b) The footer section
c) The image description
d) The sidebar
Answer: a) The main heading of a webpage
What is “page speed”?
a) How quickly a webpage loads
b) How fast a video plays
c) How often ads appear
d) How many words in a post
Answer: a) How quickly a webpage loads
Which factor affects mobile SEO most?
a) Responsive design
b) Image size
c) Font color
d) Logo design
Answer: a) Responsive design
Local SEO helps —
a) Improve visibility for nearby customers
b) Increase global ranking only
c) Create backlinks only
d) Add graphics
Answer: a) Improve visibility for nearby customers
Google My Business is used for —
a) Managing local business listings
b) Designing websites
c) Creating ads
d) Posting blogs
Answer: a) Managing local business listings
What is “organic traffic”?
a) Visitors coming from unpaid search results
b) Paid ad visitors
c) Referral users
d) Social followers
Answer: a) Visitors coming from unpaid search results
A website’s authority can be increased by —
a) Earning quality backlinks
b) Spamming
c) Keyword stuffing
d) Copying content
Answer: a) Earning quality backlinks
What is “canonical tag”?
a) Tells search engines which version of a page is preferred
b) Adds color to the site
c) Displays video
d) None
Answer: a) Tells search engines which version of a page is preferred
Duplicate content —
a) Negatively affects SEO ranking
b) Improves SEO
c) Has no effect
d) Boosts backlinks
Answer: a) Negatively affects SEO ranking
What is “bounce rate”?
a) Percentage of visitors who leave without interacting
b) Number of pages visited
c) Download speed
d) Search frequency
Answer: a) Percentage of visitors who leave without interacting
Which Google tool helps monitor website performance?
a) Google Search Console
b) Google Maps
c) YouTube
d) Gmail
Answer: a) Google Search Console
Keyword stuffing means —
a) Overusing keywords unnaturally in content
b) Adding links
c) Optimizing titles
d) Creating visuals
Answer: a) Overusing keywords unnaturally in content
Which factor improves CTR on search results?
a) Attractive title and meta description
b) Long paragraphs
c) Plain URLs
d) Hidden tags
Answer: a) Attractive title and meta description
What is a “nofollow link”?
a) A link that doesn’t pass ranking authority
b) A broken link
c) A paid ad link
d) None
Answer: a) A link that doesn’t pass ranking authority
Which type of SEO uses link building?
a) Off-page SEO
b) On-page SEO
c) Technical SEO
d) Local SEO only
Answer: a) Off-page SEO
What is “technical SEO”?
a) Optimizing backend elements for crawlability and speed
b) Posting blogs
c) Designing ads
d) Buying followers
Answer: a) Optimizing backend elements for crawlability and speed
Image optimization helps —
a) Reduce load time and improve ranking
b) Add more colors
c) Hide keywords
d) Increase file size
Answer: a) Reduce load time and improve ranking
What is “crawl” in SEO?
a) Process by which search engines read website content
b) Making ads
c) Website design
d) Image download
Answer: a) Process by which search engines read website content
Which tag helps define page structure?
a) Header tags (H1–H6)
b) <video> tag
c) <img> tag
d) <button> tag
Answer: a) Header tags (H1–H6)
HTTPS means —
a) Secure website connection
b) Broken site
c) Private server
d) Plain site
Answer: a) Secure website connection
What is “indexing”?
a) Adding web pages to search engine database
b) Deleting pages
c) Writing content
d) Tagging photos
Answer: a) Adding web pages to search engine database
What is “301 redirect”?
a) Permanent redirection from one URL to another
b) Temporary redirection
c) Spam link
d) Ad link
Answer: a) Permanent redirection from one URL to another
The best keyword placement includes —
a) Title, headings, and first paragraph
b) Footer only
c) Comments
d) Hidden code
Answer: a) Title, headings, and first paragraph
What is a “broken link”?
a) A link that no longer works
b) A paid link
c) A keyword link
d) None
Answer: a) A link that no longer works
What is “mobile-first indexing”?
a) Google indexes mobile versions of sites first
b) Ranking desktop sites only
c) Ignoring mobile users
d) Ads for phones
Answer: a) Google indexes mobile versions of sites first
Which tool tracks keyword rankings?
a) SEMrush
b) Paint
c) Excel
d) Chrome
Answer: a) SEMrush
What is the most important factor in SEO?
a) Quality content
b) Flash animation
c) Pop-up ads
d) Keyword stuffing
Answer: a) Quality content

💬 Short Questions with Answers

What is SEO?
→ Search Engine Optimization — the process of improving website visibility in search engines.
What are the two main types of SEO?
→ On-page SEO and Off-page SEO.
What is a keyword?
→ A word or phrase that people use to search online.
What is a backlink?
→ A link from another website pointing to your site.
What is meta description?
→ A short summary shown in search results under a page title.
What is an XML sitemap?
→ A file that lists all pages for search engines to crawl.
What is Robots.txt?
→ A file that tells search engines which pages to crawl or avoid.
What is anchor text?
→ The clickable text of a hyperlink.
What is domain authority?
→ A score predicting how well a website will rank.
What is organic traffic?
→ Visitors coming through unpaid search results.
What is a canonical tag used for?
→ To avoid duplicate content issues by identifying the preferred page.
What is technical SEO?
→ Optimizing website backend for crawling and speed.
What is local SEO?
→ Optimizing a website for local or nearby searches.
What is Google Search Console used for?
→ Monitoring and maintaining website presence on Google.
What is keyword stuffing?
→ Overusing keywords in content unnaturally.
What is bounce rate?
→ The percentage of visitors leaving without interaction.
What is HTTPS?
→ A secure version of HTTP that encrypts website data.
What is page speed?
→ The time it takes for a page to load completely.
What is the role of content in SEO?
→ High-quality content improves ranking and user engagement.
Name two SEO tools.
→ Google Search Console and SEMrush.

===============================================

TOOLs For SEO

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🧭 1. Keyword Research Tools

Used to find and analyze keywords for SEO and content planning.

Google Keyword Planner (Free)
Ubersuggest
Ahrefs Keyword Explorer
SEMrush Keyword Magic Tool
Moz Keyword Explorer
AnswerThePublic
KeywordTool.io
KWFinder
Long Tail Pro
Soovle
Serpstat
Google Trends
ChatGPT (for idea generation)
AlsoAsked.com
QuestionDB

⚙️ 2. On-Page SEO Tools

Used to analyze and optimize individual web pages.

Yoast SEO (WordPress)
Rank Math (WordPress)
SEOptimer
Screaming Frog SEO Spider
Sitechecker Pro
SurferSEO
Clearscope
Frase.io
Page Optimizer Pro
SEOQuake (Browser Extension)
MozBar (Browser Extension)
Grammarly (for content grammar)
Hemingway Editor

🧩 3. Technical SEO Tools

Used to audit site structure, performance, and crawl issues.

Google Search Console
Bing Webmaster Tools
Screaming Frog SEO Spider
Sitebulb
GTmetrix
Google PageSpeed Insights
Lighthouse (Chrome DevTools)
Ahrefs Site Audit
SEMrush Site Audit
DeepCrawl
Xenu Link Sleuth
WebPageTest
Cloudflare (for CDN and site speed)

🔗 4. Backlink Analysis Tools

Used to check backlinks, referring domains, and link profiles.

Ahrefs Backlink Checker
SEMrush Backlink Analytics
Moz Link Explorer
Majestic SEO
Ubersuggest Backlinks
SEO SpyGlass
Linkody
Monitor Backlinks
CognitiveSEO
LinkMiner

🧱 5. Rank Tracking Tools

Used to track website ranking for specific keywords over time.

Google Search Console
Ahrefs Rank Tracker
SEMrush Position Tracking
Moz Pro Rank Tracker
SERPWatcher
ProRankTracker
AccuRanker
SE Ranking
Wincher
Nightwatch

✍️ 6. Content SEO Tools

Used to optimize and analyze SEO-friendly content.

SurferSEO
Frase.io
Clearscope
MarketMuse
ContentKing
Grammarly
Hemingway Editor
Copyscape (plagiarism checker)
Wordtune
Jasper.ai (AI content creation)

📊 7. Analytics & Reporting Tools

Used to measure traffic, performance, and SEO impact.

Google Analytics 4 (GA4)
Google Data Studio (Looker Studio)
Ahrefs Reports
SEMrush Reports
Matomo Analytics
Hotjar (for heatmaps & user behavior)
Crazy Egg
Clarity (Microsoft)
MonsterInsights (WordPress)

🧠 8. Competitor Analysis Tools

Used to analyze competitors’ SEO, keywords, and backlinks.

Ahrefs
SEMrush
SpyFu
SimilarWeb
BuzzSumo
Ubersuggest
Serpstat
iSpionage
BuiltWith (to analyze website tech stack)

📱 9. Local SEO Tools

Used for local business SEO and Google Maps optimization.

Google Business Profile
BrightLocal
Whitespark
Moz Local
Yext
GeoRanker
Synup
LocalFalcon
Grid My Business

🌍 10. Website Audit Tools

Used for full-site SEO audits and issue detection.

Screaming Frog
Sitebulb
SEMrush Site Audit
Ahrefs Site Audit
SEOptimer
Neil Patel’s SEO Analyzer
GTmetrix
Sitechecker Pro
Woorank

🧾 11. Schema & Structured Data Tools

Used to add and validate schema markup for better SERP display.

Google Structured Data Testing Tool
Rich Results Test (Google)
Schema.org
TechnicalSEO.com Structured Data Generator
Merkle Schema Markup Generator
Rank Math Schema Tool

📢 12. Social Media & SEO Integration Tools

Used for sharing, engagement tracking, and social signals.

Buffer
Hootsuite
SocialBee
BuzzSumo
Missinglettr
SocialPilot
Publer
Sprout Social

🧰 13. Miscellaneous & Browser Extensions

Helpful small utilities for quick SEO tasks.

MozBar
SEOQuake
Keywords Everywhere
SimilarWeb Extension
Check My Links (Chrome)
Lighthouse (Chrome)
Google Tag Assistant
Detailed SEO Extension
Hunter.io (for email outreach)
Wappalyzer

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